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3 Jun

Adctiv Underwear launch campaign - It's Adctiv

Adctiv (Ad-dic-tive)

An underwear launch campaign like no other – It's Adctiv


Have I got your attention yet?

From shooting in a Multi million-dollar mansion on the Gold Coast, to styling four of the most glamorous and reputable fitness models and social media musts follows all wearing a line of underwear that is both luxurious in design and feel.  Combine that with a team of industry leading photographers & videographers capturing every moment from the week creating a campaign that well… there is simply no other word for, but Adctiv.

This is one brand campaign that any stylist & makeup artist would only dream of.  And here is a little insight in to the amazing week it was and what more is to come after the launch of Adctiv on June 30. 

Day 1 started with Studio at Gold Coast Studio in Burleigh Heads. The videography & BTS speaks for itself, my view though ;) 

Video Day 1 - click here

Day 2 I got to spend a little more time with my four models. All the girls unique and individual yet as a team a powerful combination. All I can say is #squadgoals

Such beautiful, empowering and accomplished women, it is no wonder they were selected as the faces of such a high profile new brand on the market.  Between their charisma, the outright crazy antics (snapchat went into overload with their booty dropping dance moves while eating nutella, donuts & pizza) and most of all their beauty, its no wonder we broke social media with each days videography release and already have everyone’s attention…after all it is #adctiv.

Day 2 Video - click here


Day 3 was all about the mansion scenery. Picture all white décor, a lap pool, floating stairs, doors to the roof leading out to the gold coast canals and a main bedroom the size of my house….why not just view the footage thanks to Inov8 media… no words can describe the sheer luxury, seems the architect designed this house knowing we were coming for pillow fights!

Day 3 Video - click here 


Did you enjoy the footage? ;)

Last but not least, I cant forget the extras of the week including a private chef – Gareth from channel 7’s hit tv show “My Kitchen Rules” plus the private massuesse to finish off each day stress free….I mean I could get used to this. After such an amazing week with the team, I didn’t think it was possible to outdo but after a creative meeting its decided….next stop BALI!!!

Keep your eyes peeled for the latest photo shoots with social medias most beautiful women via

Snapchat – Adctiv  

Instagram – @adctiv &

Facebook - /Adctiv

Videography thanks to Inov8 Media /

Photography - Taz K Photography / @taz_k_photographer

Shaun Poh / @spohphoto

Jared Taylor / @photosbyjt

Models - Lauren Simpson / @laurensimpson

Hattie Boydle / @hattieboydle

Shannah Baker / @shannahbaker

Rachel Dillon / @racheldillonwbffpro


First things first for the launch on June 30. Get your hands on a set but be careful they are Adctiv. #Adctiv



  • Charles L Foster Reply
    I'm in the United States. Where can I by "adctiv" ?

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